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KODAK EXPRESS PROGRAM


An invitation to businessmen to Partner a leading international brand  

RETAILING, THE NEW SUNRISE INDUSTRY 

The new sunrise sector in India today is retailing. The dinky grocer's shop is being replaced by the swanky supermarket, the cloth merchant by the branded apparel store. The consumer today looks for quality provided by the branded retailers and excepts good service provided by organized retailing. The growth in retail has translated into superior returns for people who have had the vision to invest in this emerging trend.

THE KODAK EXPRESS PROGRAM

Kodak Express  is the largest photo retail chain in the world. The Kodak Express  program was started in India in 1991 with six stores. Today, there are over six hundred stores in India. Kodak Express is a one stop for all your photographic needs. It is backed by the highest standards of Quality Monitoring Service.

Kodak's Technical and Product Superiority: Kodak's multi-million dollar research and development program puts Kodak products years ahead of competition. In the broad realm of imaging, Kodak sets the trend and everybody else follows.

Kodak's Wide Product and Service Range: Only Kodak offers a full range of products and services that consumers look for in a photographic outlet, including films, cameras, paper, chemicals, digital products and services.

Kodak's Advertising Campaigns: Kodak ensures that consumers keep returning to your store through a combination focused advertising and promotion throughout the year. In India, Kodak is the most advertised brand in the photographic industry. The advertising is rated very high on a creative and qualitative scale. The Kodak KB10 camera commercial has won several awards and the KB10 today is the largest selling camera in India.

Kodak's Merchandising Support: Kodak provides year round display material that helps you draw consumers attention and enhance your store ambience.

Kodak's Business Support Officers: The Business Support Officers are specially trained in retail operations management by experts from Kodak College, Australia. They serve as your business consultants and train your staff on proper operation of your photo retail business.

High Return Rate on Investment:  Kodak is the world's number one non-food franchise with more than 22,000 outlets. It is also a fast growing investment that starts paying off almost as quickly as you open your doors to customers.

For Your Customers -  A brand-Focussed Shopping Experience: Kodak's Retail Excellence Program will bring a new shopping dimension to your photo business. This is something your customer will experience once the program gets fully operational in your store.
We call it the Kodak Express shopping experience. It's an experience that your customers will encounter as they walk into your store. An experience so unique, they would want to go through it again and again.
Kodak will help you create and sustain this pleasant shopping experience by way of customer service, product quality and setting up and ideal buying ambience in your store.

For You and Your Staff - Training Programs: Kodak's Retail Excellence Program sets your photo business apart from any other enterprise. That's because Kodak has capability and willingness to provide business partners like you with adequate knowledge and skills to ensure that your business is a success.
Kodak offers training courses that will help equip you, your managers, sales and technical staff with all the vital skills to efficiently manage your photo business.
The training courses cover a broad spectrum of topics that include technical knowledge, product knowledge, basic photography, equipment maintenance and trouble shooting, store procedure, customer service, sales techniques, store promotions, visual merchandising, good housekeeping, financial management, business planning and other aspects of photo business management. 

For Your Business - A 360-degree store check system: Kodak's Retail Excellence Program does not leave anything to chance. In an effort to ensure the success of you photo business, Kodak will institute a 360-degree store check system monitors and maintains the standards of the program. Its scope is all encompassing as it covers the key areas of Store Care, Customer Care and Colour Care. Kodak leaves nothing to chance.
As Kodak's business partner, your success is Kodak's concern.

For Your Lab Personnel - A Reliable Print Quality Program: Kodak's Excellence Program recognizes the important role played by lab personnel's in delivering high quality colour prints. Kodak service engineers check and set-up printers and processors in Kodak Express stores to ensure optimum quality.

If this proposition interests you, you're not alone. All Kodak Express store owners attest that the Kodak Express Program is a very profitable proposition. It is an investment that offers around 40% returns in an industry with a huge long term growth potential. To join Kodak's nationwide chain you need to have at between 250-350 sq. ft. prime retail space, investment in the range of Rs.10 - 12 lakhs. Equally important is an entrepreneurial spirit, good business sense and drive. 

If you've got what it takes, do get in touch with Ms. Jessy Joy on (022) 5209415 or 5973555 or e mail your interest to avoncapital@vsnl.com immediately.

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